Pornhub Creative Director Challenge - The idea is to talk about porn in a...

pornhubcampaign:

The idea is to talk about porn in a straightforward, allusive, direct, ironic way; avoiding explicit references to sexual acts or human body.
This campaign aims to communicate through common objects a references that the Porn Hub experience is suitable for all (and for everybody’s fancy).
The strong point of the concept is that it can be ‘inflected’ along with all the thematic categories of the website and it can be used on every existing communicative platform, in every time slot and location.
Communication below and above the line:
Web: banner, adwords campaigns, social, viral & guerrilla marketing
 Classic Medias: press, affixation, promo tv and commercials
Federica Del F.